Byravee Iyer
Sep 30, 2013

What’s plaguing social media strategies in SEA?

SINGAPORE – Fewer than 20 per cent of companies operating in Southeast Asia have an interactive social-media strategy and even fewer (5 per cent) have a coherent internal social-networking programme, according to a study led by global law firm Baker & McKenzie.

The report identifies that in terms of usage companies in the region are lagging behind

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